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BANKERS ADDA MARKETING CAPSULE PDF

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Jul 22, We appreciate your patience. The capsule consists of the Previous Year Questions of Marketing and the expected questions for the upcoming. Sep 16, Study Notes: Marketing. Quick Notes I · Quick Notes II · Quick Notes III · Quick Notes IV · Quick Notes V · Quick Notes VI. Study Notes. Apr 28, Dear readers, the much awaited Marketing Capsule for SBI PO Exam is finally ready. The capsule consists of the Previous Year Questions of Marketing and Assistants Exam Paper held on 27th April - Pdf Download.


Bankers Adda Marketing Capsule Pdf

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Nov 13, One of our ardent reader, Gandalf (Wizard) forwarded us his notes on Marketing. So, here we are sharing the same with you. MARKETING. Sep 15, Here we are providing AC Marketing Awareness PDF Capsule for Click Here For Marketing Question bank PDF with + questions · Click Here For Railways RRB JE Take 15 Tests, 1 Free · SSC CGL: 50 Tests ( Marketing Notes: Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix.

B2B means — business to business Database marketing is direct form of marketing.

Banking Awareness Notes : SEBI & IRDA

A downloaders Market means supply exceeds demands Niche market means a specified market for the target group. Relationship marketing is useful for cross selling of products. Good public relations indicate Improved marketing skills Improved brand image Improved customer service Marketing functions includes Designing new products Advertisements Publicity After sales service Frequently asked questions SBI Clerk: Pattern and Analysis Apply Online Notification: Marketing channels mean Delivery period Delivery outlets Delivery time Delivery place Marketing information means Knowledge level of marketing staffs Information about marketing staff Information regarding share market Knowledge of related markets Service marketing resorted to in Insurance companies and banks.

Service marketing is same as Internet marketing Telemarketing Internal marketing Relationship marketing Market segmentation helps to determine target groups.

Standard marketing practices include lowering the selling price. BTL — Below the line Right-time marketing is an approach to marketing which selects an appropriate time and place for the delivery of a marketing message.

A group of related products manufactured by a single company is called product line. Target group for the marketing of Internet Banking — All the computer educated customers.

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Innovation means new ideas and product designing. Service after sale is not the function of marketing staff. Planned cost service means — additional profit on same cost.

A non-traditional, low-cost, flexible and highly effective marketing is termed as Gorilla marketing. The aim of successful marketing is to increase the outlet of the seller.

Low end market means a market for lower price products. The strategy used to charge different prices for the same product is called price discrimination. The system designed to support marketing decision making is — Capsule: What next?

Marketing Quiz The system designed to support marketing decision making is — marketing information system. Conversion in marketing means converting suspect into prospect. MC means — Marginal Cost. Personalized marketing also called personalization, and sometimes called one-to-one marketing is an extreme form of database marketing.

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IBPS SO MARKETING OFFICER'S DIGEST PDF

Psychological pricing: Offering different ranges of prices to give psychological comfort to the downloader. Deceptive pricing: Promotion tactics disguise customer from knowing the actual price.

Purpose is to create awareness about a product in the market. Paid form of impersonal communications.

Direct selling: DSA approaches downloader personally at their doorsteps to know the consumer behaviour. Aggressive marketing: Style of promoting a product which is very forceful or energetic due to increase in the competition.

Promotion of two related products through common brand. Length of the channel: Pleasure to download the goods like android mobiles.

Cold call: Persuading or motivating a customer to download immediately who is in dilemma. Consumer black box: What goes on in the minds of the customer actually at the time of downloading a product. Ethical marketing: Explaining positives and negatives in a realistic manner about a product for the benefit of the customers.

Purpose of marketing research is to identify need and want of the customer through primary and secondary data. Product width: Product depth: Marketing mix is a tool in the hand of marketer, which is a mixture of several ideas and plans, to promote a particular product. Different models of marketing mix: Four P model— This is also known as producer oriented model.

It was proposed by EJ McCarthy in Seven P model It was proposed by Booms and Bitner in It was proposed by Lauterborn in Seven C model Elements: When the term is over it can be withdrawn or it can be held for another term. Banks pay higher interest rates on FDs than the savings bank account. Funds in these accounts are subjected to low rates of interest.

There is a maintenance charge for the current accounts for which the holders enjoy facilities of easy handling, overdraft facility etc. The account is a term deposit with interest rates linked to the international rates of interest of the respective currencies. The accounts can be in the form of current, saving, FDs, recurring deposits. The interest rates and other terms of these accounts are as per the RBI directives.

A cheque is a piece of paper produced by your bank with your account number, sort-code and cheque number printed on it.

For general purposes, this is any institution which we know of as a bank or as a provider of banking services. An individual might be considered credit-worthy by one organisation but not by another. Much depends on whether an organization is involved with high risk customers or not. If you borrow money interest will be charged on the loan.

If you invest money, interest will be paid where appropriate to the investment. It can be authorized agreed to in advance or retrospect or unauthorized where the bank has not agreed to the overdraft either because the account holder represents too great a risk to lend to in this way or because the account holder has not asked for an overdraft facility. This often applies to cheques. If you receive a cheque you are the payee and the person or company who wrote the cheque is the payer.

If you write a cheque you are the payer and the recipient of the cheque is the payee. This takes the form of a large item of capital outlay typically a house which is owned or partly owned and the amount owned is at least equivalent to the loan required.

The spending limit is determined by the available balance in the account. In a loan, the borrower initially receives or borrows an amount of money, called the principal, from the lender, and is obligated to pay back or repay an equal amount of money to the lender at a later time. There are different kinds of loan such as the house loan, auto loan etc. If the bank rate goes up, long-term interest rates also tend to move up, and vice-versa.Guide for research paper marketing essay types of music keyboards, dissertation of russian a thesis statement.

Marketing functions includes Designing new products Advertisements Publicity After sales service Mass Marketing means marketing the mass produced goods.

The spending limit is determined by the available balance in the account. SBI PO