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LANDING PAGE OPTIMIZATION EBOOK

Sunday, September 1, 2019


Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. We just released a brand new guide: How to Design & Optimize. What makes a great ebook landing page? Learn from these 20 ebook landing page critiques and start generating Optimizing language?. What's in the ebook? What is Unbounce? This guide will teach you everything you need to know about Landing Page Optimization (LPO), including examples.


Landing Page Optimization Ebook

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eBook landing page designs are available on third-party marketplaces Optimized to load fast; SEO-optimized; User-friendly trendy design. So, to generate as many leads as you can for your business, it's crucial that your landing pages are planned, designed, executed, and always working correctly. 1. Share This Ebook! OPTIMIZING LANDING PAGES. The Ultimate Guide to. Optimizing Landing. Pages for Lead Generation and Conversion. How to Drive.

Kindle Cloud Reader Read instantly in your browser. What other items do customers download after viewing this item? Landing Page Optimization: Tim Ash. Darren Hignett. The Conversion Code: Chris Smith.

Making Websites Win: Karl Blanks. In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line: Identify mission critical parts of your website and their true economic value Define important visitor classes and key conversion tasks Gain insight on customer decision-making and make your page friction-free Uncover problems with your page and decide which elements to test Understand the power and limitations of common optimization approaches Develop an action plan and get download-in from all key players Avoid common real-world pitfalls that can sabotage your test Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.

Product details File Size: Sybex; 1 edition March 8, Publication Date: March 8, Sold by: English ASIN: Enabled X-Ray: Not Enabled. Share your thoughts with other customers.

Write a customer review. Read reviews that mention landing page page optimization tim ash definitive guide web design desired action highly recommend must read small business case studies online marketing take the desired web marketing internet marketing tuning for conversions optimizing landing conversion rate years ago multivariate testing search engine.

Showing of reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified download. A great resource on how landing pages play an important role in converting traffic into business goals.

Covers acquisition, conversion and retention. Which visitors can be converted with better landing page optimization? What are the user roles or personas: Web page design optimization techniques for conversion.

Test and measure your landing page changes. What is the psychology of the visitor: What principles can be used with persuasion? While this book was only somewhat helpful for me as freelance consultant who helps small- to mid-size businesses take their clunky sites to the next level, I still give it 4 stars.

The authors' conceptual framework was spot-on and written at just the right level.

They make an excellent case for clarity and simplicity and gave solid explanations for each of their points. Their profiles of the different types of managers that consultants must deal with--IT, Design, Marketing, etc.

How to Design an Ebook Landing Page According to Industry Leaders

But the book has a split personality. The first half seems to be written for a wide audience, the second half for high-level consultant practitioners.

While not actually a benefits list, in this case Hubspot has smartly bulleted the different expert influencers included in the ebook. Obviously having influencers involved in this ebook is a key selling point and contributes a lot of value, so grabbing the attention of page visitors with this bulleted list is a great method for conversions.

The Ebook Image Many marketers forget the importance of visually displaying their ebook on their landing page. A large proportion of people prefer visuals to text, so an image of your actual offer gives them more incentive to convert.

Whenever possible you should show the cover of your ebook, giving potential leads that extra push to learn more or opt in.

An image is easier to quickly digest, so ensure it is relevant and conveys the title or topic of your ebook. Hubspot has conveyed the topic of their ebook very clearly through this small, simple image.

Book Review: The Ultimate Guide To Landing Page Optimization

Glancing at the page you can tell exactly what the topic is from the small graphic. The design of your form can also make or break the download rate of your ebook. Your lead-capture form needs to be an easy task for potential leads to fill out, or they will be sure to drop out before conversion. A recent study by HubSpot actually analyzed over 40, landing pages and found that conversion rates improved by nearly half when text entry fields were reduced from 4 to 3. You need to find a happy medium between getting enough info from leads while also making it short and not intimidating to those arriving at your page.

Hubspot has created a lead-capture form that gets a good amount of personal information without coming across as too lengthy.

They have also only made the first 5 fields mandatory, although some may argue asking for their role is one field too many. The form also stands out from the rest of the page by being yellow and encapsulated. The Call-to-Action CTA Arguably the most important feature on your ebook landing page, your call-to-action needs to be attention-grabbing and easy to find.

Make sure your button is clear in a contrasting color and always above the fold of the page when possible. The copy of your CTA needs to be actionable, telling potential leads exactly what will happen when they click the button.

How to Design an Ebook Landing Page According to Industry Leaders

Ebook landing page example 2. Mobify 1. The Headline As I stated earlier, the headline of your ebook landing page needs to be attention grabbing and informative.

It needs to stand out and give potential leads a quick glimpse at what your offer is. Mobify has done this correctly as the white text of their headline stands out clearly from the turquoise background.

They have also chosen to go with the title of their ebook as the headline, so potential leads know the offer the second they arrive on the page. Once you have submitted your order you will receive confirmation and status update emails. If you order multiple items and they are not all in stock, we will advise you of their anticipated arrival times. For items not readily available, we'll provide ongoing estimated ship and delivery time frames.

Landing Page Optimization is More Complex But Has Great Utility

Once your order has been dispatched from our Sydney warehouse you will receive an Order Shipped status email. This will contain your tracking information All our estimates are based on business days and assume that shipping and delivery don't occur on holidays and weekends. Delivery with Standard Australia Post usually happens within business days from time of dispatch.Not great. But if done wrong, it will fail to convince the user why they should convert.

To get the free app, enter your mobile phone number. If done right, it will grab their attention and make them stay. It is the intended conversion goal of your page. Please try again later. An Hour A Day.