THE ADVERTISING CONCEPT BOOK BY PETE BARRY PDF
The Advertising Concept Book by Pete Barry is the bestselling guide to creative ideas, strategies and campaigns – for students and professionals. In creative. Editorial Reviews. Review. “Sound advice for advertising creatives.” - Communication Arts Kindle App Ad. Look inside this book. The Advertising Concept Book: Think Now, Design Later (Third) by [Barry Pete Barry (Author). Download The Advertising Concept Book - Pete Barry Full Books (PDF, ePub, Mobi) Click HERE or Visit.
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The Advertising Concept Book: Think Now, Design Later (Third). Pete Barry In creative advertising, no amount of glossy presentation will Unfortunately, you cannot highlight or note anything because it's still in PDF form. The Advertising Concept Book: Think Now, Design Later: A Complete Guide to. Creative Ideas, Strategies, and Campaigns. Pete Barry. New York, NY: Thames. The Advertising Concept Book book. Read 23 reviews from the world's largest community for readers. How do you write a great ad? Pete Barry, who worked at.
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The Advertising Concept Book: Think Now, Design Later (Third)
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An annual anal The focus on the conceptual idea is a great approach and a much needed way to teach campaigns'. Practical, informed by experience, packed with sound advice, well organized, and very well designed.
Graphic design students sometimes become jaded about advertising, but this book has really opened their eyes to the business'. Brilliant illustrations and easy to follow, I would recommend this book to anyone educating students in creative advertising'. As an ex-practitioner and current educator, this book is gold'.
The book explains complex ideas clearly and without condescension while engaging them with challenging yet fun exercises. It provides a perfectly balanced blend of helpful information, thoughtful research and applied activities'. Thank you for a book that understands the importance of creative thinking, not just fancy execution'.
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Sort order. Jan 29, Andrew rated it it was ok Shelves: I found the book to lack focus. There's a lot of good info here but its scattered around and buried beneath mundane stuff.
The Advertising Concept Book
I liked that Pete Barry, when showing an ad, redrew it in pencil. Its a clever way of highlighting what you should be noticing in an ad - and avoids the predicament of being impressed with an ad because of its production value. I've been flipping through some "highly rated" ads and most are just pure production value without much attention to actually selling or even communi I found the book to lack focus.
I've been flipping through some "highly rated" ads and most are just pure production value without much attention to actually selling or even communication.
Saying all of that, I'm still not convinced the author is not more impressed with clever visuals and phrases than actual selling tactics. Feb 16, Lee McEwan rated it really liked it. Four stars. Took one away because the smug, bitter and resentful 'screw you, I'm right, your wrong' tone is grating from the outset.
Also, the post-rationalised nature of many of the examples significantly reduces the credibility of the book. Nonetheless, this is a otherwise well-executed concept ahem that I go back to time and time again for inspiration.
A good read - I just don't want to meet the guy and I'm sure it's mutual.
View all 3 comments. Aug 30, Alice Kongkiatkrai rated it really liked it. Got it few days ago, enjoying it so far.
Clearly written and analysed and have much useful information about advertising strategies with great examples. May 08, M.
A great book that breaks down the process of advertising in such a way that even a beginner can get into it. Oct 12, Lukas rated it liked it Recommends it for: Kind an interesting book on advertising concepts and great examples. Good for those, who are starting to work in this industry, a really great introduction to ad creation.
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Sadly, didn't end up providing too many insights for me.Other Editions 8. Fifty years' worth of international, award-winning ad campaigns - in the form of over 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Embeds 0 No embeds. Clipping is a handy way to collect important slides you want to go back to later.
I've been flipping through some "highly rated" ads and most are just pure production value without much attention to actually selling or even communi I found the book to lack focus.
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